The Canadian Football League (CFL) has announced a groundbreaking partnership with FanDuel, making the sports betting operator the league’s first authorized gaming operator and official sportsbook partner. This collaboration will allow Ontario fans to place wagers on CFL games through in-game player propositions and futures bets.
Tyler Mazereeuw, Chief Commercial Officer of the CFL, expressed excitement about the partnership, stating that responsible sports wagering is another way for the league to strengthen its connection with fans. He added that some fans might want to engage with the game on a more personal level, and FanDuel will help deliver an exciting and innovative betting experience.
FanDuel’s Offerings for CFL Fans
Starting this season, FanDuel will offer fans an industry-leading league betting experience, including markets on various in-game player props such as anytime touchdown scorer, passing, rushing and receiving yardage, and more. Additionally, fans will be able to wager on futures bets, including which team will be crowned the 110th Grey Cup champion on Sunday, November 19, in Hamilton.
Dale Hooper, GM of FanDuel Canada, expressed pride in partnering with the CFL, a league with some of Canada’s most passionate fans. He said that FanDuel is excited to provide sports bettors with an industry-leading experience and looks forward to working with the CFL and TSN to drive interest in the league and the next generation of stars.
Safeguarding the Integrity of the CFL
The CFL recently implemented a Match Manipulation Policy to protect the integrity of the league and guard against threats of match or competition manipulation. The league collaborated with the Canadian Centre for Ethics in Sport (CCES) to launch an e-learning course designed to educate league players and personnel on the policy and how match-fixers can target them.
With the league’s focus on maintaining the integrity of its games and FanDuel’s commitment to responsible gaming practices, fans can expect a safe and secure betting ecosystem.
FanDuel’s Commitment to Responsible Gaming
Responsible gaming is at the core of FanDuel’s values, and the company incorporates it into every aspect of its operations, from employee training to in-product features and marketing strategy. Dale Hooper emphasized that FanDuel believes in the compliance of regulating bodies and provincial regulations and continues to prioritize responsible gaming, as maintaining the integrity of sport is essential to users’ safety and enjoyment.
Expanding the CFL’s Betting Partnerships
The partnership with FanDuel is not the CFL’s first foray into the world of sports betting. In 2021, FanDuel inked a partnership with the National Football League for Canada, granting the operator exclusive betting company rights to the league. The CFL also partnered with BetRegal, a licensed operator in Ontario’s iGaming market, nearly two years ago, making BetRegal an official sports betting partner to the league.
As the CFL continues to explore additional partnerships, fans aged 19 and over in Ontario can now place wagers on the league via FanDuel. The league aims to bring betting opportunities to anyone of age who is interested in and financially and responsibly able to wager on the league.
FanDuel’s Impact on the League’s Online Presence
The partnership between FanDuel and the CFL is expected to boost the league’s online presence, attracting new fans and increasing engagement among existing ones. As online casino players and sports bettors become more involved with the CFL through FanDuel’s platform, the league’s digital footprint will likely expand.
This collaboration will not only provide an enhanced betting experience but also contribute to the growth of the league’sfan base as bettors become more invested in the league’s games and outcomes. The partnership signifies a promising step forward for the partnership in the rapidly evolving world of sports betting.