The rapidly growing streaming platform, Kick, has introduced a new content filtering update that allows users to opt out of viewing gambling and hot tub streams. This move demonstrates the platform’s commitment to user satisfaction and its focus on community feedback.
Co-founder Ed Craven announced the update, stating that the aim is to remove “unnecessary exposure” to gambling content and give users the ability to “toggle” these streams, effectively removing them from their recommended feed and search results.
Implementing Changes and Addressing Divisive Topics
Gambling streams have been a contentious issue in the streaming community over the past year. Twitch, the leading streaming platform, banned unregulated gambling streams last year, prompting some streamers to leave the platform. Kick, on the other hand, has deeper roots in the gambling world. Its co-founders helped create Stake, an online crypto-based gambling platform, and were responsible for attracting celebrities like Trainwreck and xQc to the new platform.
The recent update addresses this divisive topic by giving users the power to choose whether they want to view gambling content. The platform has also implemented bot protection measures to enhance user experience and safety.
Revenue-Sharing Model and Streamer-Friendly Approach
Kick’s meteoric rise in the streaming industry can be attributed to its strategic moves, such as signing renowned streamers like Adin Ross and xQc, and offering a subscription revenue split of 95%, far surpassing Twitch’s 50% and YouTube’s 70/30 split.
The platform also pays hourly stipends to streamers based on various criteria, such as viewer count, hours streamed, and CPM.
This streamer-friendly approach has helped Kick establish itself as a formidable competitor in the streaming industry. The platform’s focus on community feedback and innovative features has contributed to its growing popularity among both streamers and viewers.
Empowering Users with Content Filtering
Kick’s latest update allows users to opt out of viewing potentially controversial content across the entire platform. This includes streams featuring bikinis, hot tubs, pools, slots, and casino-related content. By giving users the ability to filter out content they find unsuitable, the platform demonstrates its commitment to user satisfaction and its willingness to adapt based on community feedback.
This user-centric approach sets Kick apart from competitors, showcasing its dedication to creating a tailored streaming experience. The update reflects Kick’s responsiveness to user concerns and ongoing improvement commitment.
Implications on Gambling
Kick’s content filtering update impacts the online gambling industry significantly. Allowing users to opt out of gambling streams fosters responsible gambling practices and safeguards vulnerable users. This development emphasizes the need for streaming platforms to strike a balance between providing entertaining content and ensuring user well-being, ultimately creating a safer streaming environment.
Gambling and Streaming in Recent Years
The intersection of gambling and streaming has grown, raising concerns about potential negative impacts on viewers, especially those prone to gambling addiction. Platforms like Twitch have proactively regulated gambling content, while Kick’s content filtering update empowers users to make informed choices about content consumption. As gambling streams gain popularity, streaming platforms must prioritize user safety and responsible content consumption.
Conclusion
The content filtering update is a significant step in addressing the divisive issue of gambling live streams and other potentially controversial content. The platform is positioning itself as a strong competitor in the streaming industry by empowering users to choose the content they want to view and offering an attractive revenue-sharing model for streamers.
As Kick continues to grow and evolve, it will be interesting to see how it further differentiates itself from other streaming platforms and responds to user feedback. With its focus on user satisfaction, innovative features, and streamer-friendly approach, Kick is poised to make a lasting impact in the world of online streaming.
